Audio creative agency Ampel launches new AI-driven proposition
Audio creative agency Ampel has introduced a new brand proposition revolving around new modern AI-driven content production technology.
The reposition will see Ampel pivot towards a specialist audio agency, as it uses AI-driven content production technology to automate repetitive production tasks to free up team members.
Lomas and Butt
The agency has introduced a new senior leadership as a part of the refresh, as its founder Josh Butt steps into the role of chief production officer and Michelle Lomas takes up the chief strategy officer role, moving from her role as the general manager.
Butt said: “Post-COVID it became obvious we needed a more viable business model to meet market demand; not one constricted by a complex media buying landscape that relied on using comparable monetisation models to other channels, to value podcasts.
“Ampel’s new proposition supports its mandate to be able to learn, flex and adapt our output to support our clients’ ambitions and become a specialist audio creative agency with ambitious growth targets built for the immediate future and beyond.
“Ampel’s vision to support the ‘little guys’ remains, so our new model, process and pricing structure allows anyone access to premium audio content creation, offering our clients an unrivalled ability to communicate to niche audiences in long form.”
Lomas said: “We work with clients and their agencies as part of a collaborative process, sitting within realistic budgets. You don’t need a fortune to make audio.
“You actually need to have strategy and production working together so that everyone understands how audio underpins a wider content strategy. And that’s exactly what our new proposition offers.”
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