Australian Olympic Committee to speak at Mumbrella Sports Marketing Summit
The Australian Olympic Committee’s (AOC) chief of marketing and digital, Will Jago, will be joined on stage by M&C Saatchi Sport & Entertainment’s strategy director, Luke Haynes, at the Mumbrella Sports Marketing Summit in August.
The pair will lead a session titled ‘How to Capitalise on the Green and Gold Runway to Brisbane 2032’,
Will Jago, chief of marketing and digital, AOC
The 2032 Olympics in Brisbane, the third ever Olympics in Australia, is set to be a special occasion, capturing the hearts, minds and eyeballs of the world. With nine years to go, the AOC is preparing for what promises to be a ‘green and gold runway’.
The session will review the AOC’s fan engagement strategy and its subsequent plans to create deeper, more enduring connections – but not just between regular Aussies and our Olympians. The committee will also look for where passion, engagement, sport and brands intersect across all 44 Olympic sports.
The pair will teach delegates about how deepening fans’ engagement with the Olympics is important on multiple fronts.
Ongoing engagement between regular Aussies and our Olympians of the past, present and future can have a significant impact on participation in Olympic sports, which in turn drives valuable health, social and sporting outcomes. In a world where it’s increasingly important for big brands to demonstrate that they can connect with local communities, Olympic sports provide a brilliant opportunity to create these connections points, and to make a meaningful difference to the way Australian communities come together in celebration of sport.
Luke Haynes, strategy director, M&C Saatchi Sport & Entertainment
The session will also explore how fandom has changed. It will examine how although fans are now passionate about fewer things, they go deeper with those they do – which can impact the ways in which brands activate their partnerships and the media mix they amplify with.
Tickets are still available for the Mumbrella Sports Marketing Summit, and earlybird prices end this week.
The summit will be followed by the Mumbrella Sports Marketing Awards, where companies, teams and agencies across the sports marketing industry will be recognised across 10 award categories.
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Lauren McNamara is a reporter at Mumbrella. She joined in November 2022 as editorial assistant, having completed a Bachelor of Communications (Journalism) at the University of Technology, Sydney.
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