Bonza, Safari, TrafficGuard and more complete Mumbrella Travel Marketing Summit program
The full program for the Mumbrella Travel Marketing Summit has been revealed, with final sessions from Bonza, Safari and TrafficGuard confirmed, as well as a panel featuring TripADeal, Escape, Sabbatical Travel and The Growth D_Stillery.
Bonza’s chief commercial officer, Carly Povey will talk delegates through launching an airline and share how her team turned up the brand’s unique tone of voice to build a groundswell of support in its community.
Povey
In sync with Bonza’s ethos of connecting communities, this session will uncover how working in collaboration with partners, including airports and tourism boards, drove measurable outcomes with route launch events directly translating to spikes in app downloads and sales.
The airline used quirky ways to launch into the market, including wedding vow renewals, cakes, line dancers, grape stomping and wakeboarding behind a Boeing 737-MAX plane, and Povey will explain why, and how, it did so.
Also joining the line-up is Safari’s managing partner, Chris Jeffares.
In what seems like a never-ending race to six second ads, this session will investigate the intriguing blend of creativity, collaborations and content in the ‘Covid Comeback’.
Jeffares
Jeffares will showcase the ways both long and short-form content can add value and desire to travel and experience brands, unlocking a holy grail of distinctiveness.
The session will unravel trends, learnings and collaboration techniques from across the world and from the leading international media powers that dominate the travel and tourism industry.
TrafficGuard’s CEO and co-founder, Mathew Ratty, will lead a session titled ‘Ad Fraud – The Pandemic We All Need to Know About’, discussing how ad fraud in the travel sector is surging.
Ratty
Ratty will outline what ad fraud is, how it takes place, and what is at risk because of it. He will talk delegates through case studies and provide insights to demonstrate the nature of the crime and how travel marketers can stop it.
Finally, a panel featuring The Growth D_Stillery’s director Dan Krigstein, will discuss its recent research delving into the evolving landscape of travel in Australia.
The panel discussion will also see Sabbatical Travel’s CEO, Nick Ingate, editorial director of Escape, Kerrie McCallum and Richard Johnson, CEO of TripADeal, share insights into their travel behaviours and preferences, as well as their expectations from the travel industry in the post-pandemic era.
Krigstein
The session will also explore the role of technology in shaping the future of travel, including the rise of travel apps, AI-powered recommendations, and virtual experiences. It will offer valuable insights into the changing landscape of travel in Australia. By understanding the emerging faces of travel and their evolving needs, the travel industry can adapt and create new opportunities to tap into Australia’s unquenchable wanderlust.
The summit will bring together leaders in the travel and tourism marketing industry and takes place 17 August at the Sofitel Sydney Wentworth.
Following the summit, there will be the Mumbrella Travel Marketing Awards, with Intrepid Travel, Wavemaker and Australian Traveller Media nominated, among others.
Tickets to the summit and awards are available here.
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Lauren McNamara is a reporter at Mumbrella. She joined in November 2022 as editorial assistant, having completed a Bachelor of Communications (Journalism) at the University of Technology, Sydney.
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Bonza
Carly Povey
Chris Jeffares
full program
Mumbrella Travel Marketing Awards
Mumbrella Travel Marketing Summit
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