Docusign asks prominent Australians ‘What will you now agree to’ in ‘message of hope’ campaign
E-signature and agreements platform Docusign has released a ‘message of hope’ for Australians during the COVID-19 pandemic, asking them ‘What will you now agree to?’.
The campaign features a number of prominent Australians, including Jamie Durie, Kate Ceberano and David Koch.
The video sees the celebrities talking down the barrel about their experiences during lockdown – Ceberano says all the work she had booked in for the remainder of the year dried up, while Durie finally had time to create his own garden.
The interviewees reflect how they have adapted to the ‘new normal’ of COVID-19 and share the positive takeaways from dealing with the pandemic.
The messages are aimed at inspiring Australians to share their own experiences and answer the question: ‘What will you now agree to?’.
Docusign’s marketing director, Andrea Dixon, said it can be easy for people to focus on the negatives during the pandemic.
“The lockdown experience has been hard both professionally and personally for everyone across Australia and it’s been very easy to get caught up in the negative. We wanted to look at the positives that can come from this experience,” said Dixon.
“With everyone having had time to reflect, we wanted to know what Australians agree to post lockdown. The video shows a supportive, inclusive and positive message from our amazing line-up and we hope it inspires others to agree to a more positive future.”
The video was created and produced by Flourish PR, an independent agency based in Melbourne’s Collingwood that has been working remotely since March. Creative director Phil Ceberano – Kate Ceberano’s brother – said he hopes the campaign will inspire others to share their stories.
“It has been great to work on a project with inspirational people and tuning into the real experiences of where we are all at right now. Our hope is it inspires others to think about any positives they can take from this weird time. Is there something good you can take out of this? If so, how will it shape your life moving forwards? We look forward to hearing everyone’s stories,” he said.
Video credits
Docusign team
Andrea Dixon and Stephen Maher
Flourish PR team
Lead – Angela Ceberano
Creative Director – Phil Ceberano
Assistant Creative Director – Liv Haddow
Production – Isabela Vassiliou
Music – Instrumental reworking of the iconic Kate Ceberano track Brave co-written by Phil Ceberano with guest didgeridoo player Russell Smith
Interviewees
Jamie Durie – Founder of Durie Design
Alyce Tran – co-founder of The Daily Edited and In The Roundhouse
Kate Ceberano – Singer
David Koch – Business owner and TV presenter
Adele Barbaro – Founder of Feminae Beverage Co/Blogger
Russell Smith – Founder, Building Bridges
Anthony Svirskis – CEO, Tribe
Dan Springer – CEO, Docusign
topics
Andrea Dixon
Anthony Svirskis
David Koch
Docusign
flourish pr
Jamie Durie
Kate Ceberano
Phil Ceberano
Tribe
