Entries close soon for the Premier’s Multicultural Communications Awards
Entries into the Premier’s Multicultural Communications Awards are open now and you should enter.
Why? NSW is one of the most successful multicultural states in the world and it is important to celebrate the benefits of its diversity. While one in five Australians speak a language other than English at home, in NSW it is one in four, and in Sydney, the state’s capital, it is one in three.
Almost 30 per cent of the state’s residents were born overseas, half of us have at least one parent who was not born in Australia.
To celebrate its thriving multicultural society, Multicultural NSW, part of the NSW Government, has established the Premier’s Multicultural Communications Awards (PMCAs), a series of awards to recognise excellence in the media and marketing industry.
The awards are the nation’s only stand-alone program for recognising and celebrating multicultural media and advertising professionals.
For any businesses, agencies or individuals that have worked on a campaign or a piece of public communications in NSW that showcases the community’s rich diversity, and contributes towards cultural and economic prosperity, the PMCAs are an opportunity to not only promote the great work being done, but also the important outcomes that the work achieves.
For those who are publishing editorial or advertisements across print, radio, television and digital media to showcase the community’s rich multicultural society, these awards are a chance to recognise the work that is done, the effort, and the importance of the industry.
“We know that language is a key component of cultural identity and that people who retain or regain their language are happier, healthier and contribute to our rich social fabric,” said CEO of Multicultural NSW, Joseph La Posta.
“Particularly for non-English speaking members of the community, it is vital to have a reliable source of Australian news and to continue connecting the people of NSW with their traditions, cultures and languages.”
The awards also highlight innovative and creative marketing campaigns that inspire social cohesion and community harmony.
There are 12 categories in this year’s awards, including Business Campaign of the Year, Agency Campaign of the Year, Best Audio Report, Best Text Report and many more.
Last year, communications agency LOUD won the Agency Campaign of the Year award for its work with the NSW Government’s Office of Responsible Gambling.
The campaign, ‘The Number that Changed My Life’ was designed to directly address individual culturally and linguistically diverse communities where problems with gambling are prevalent. The agency undertook the communications strategy for the campaign, including the media and community engagement strategy, planning and media buying.
Lorraine Jokovic, CEO and head of client management at LOUD said winning the award deepened the agency’s credentials in its multicultural communications offering.
She added that winning was also a valuable recognition for the staff at the agency. “The majority of people at LOUD are from diverse backgrounds bringing rich, different and varied viewpoints to solving our clients’ challenges both strategically and creatively,” she said.
Multicultural marketers are also celebrated through the awards. These individuals and agencies communicate the benefits of cultural diversity through innovative, thought-provoking, engaging and creative marketing campaigns that speak to every Australian.
In the 2022 awards, the NSW Department of Customer Service with NSW Health & Multicultural Health Communication Service, UM/Identity and Etcom won the Business Campaign of the Year award for its ‘Let’s Do This’ COVID-19 vaccination campaign.
Developed by the NSW Department of Customer Service in partnership with NSW Health and NSW the Multicultural Health Communication Service, this was one of the largest and most critical public health advertising campaigns ever delivered in the state.
Isobel Scouler, NSW Government Brand and Communications director, said winning the PMCA was “significant recognition” of the dedicated work from the team at the Department of Customer Service and of its partners.
“We are on a continuous learning journey to better listen to and communicate with our diverse communities,” she said. This includes, “pushing the boundaries with how we use media, how we deliver effective communications for different communities, and how we build direct engagement”.
“The campaign outcomes and evaluation that formed part of its winning PMCA submission showed the positive impact of the bespoke and varied approaches,” she added.
“Culture is at the heart of people’s identity, and if we want communication to be meaningful it needs to reflect the culture of the communities we serve.
“We know that by listening to and reflecting the multiculturalism within our community, we will create more engaging, more salient communications that have a greater impact in the communities of NSW.”
For any business, agencies or individuals that have worked on a campaign in NSW that showcases the community’s rich diversity, and contributes towards cultural and economic prosperity, the PMCAs are an opportunity to not only promote the great work being done, but also the important outcomes that the work achieves.
Entries close 20 June.
Details can be found at:
https://multicultural.nsw.gov.au/premiers-multicultural-communications-awards/ or email awards@multicultural.nsw.gov.au.
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Isobel Scouler
Joseph La Posta
Lorraine Jokovic
Loud
Multicultural NSW
NSW Government
NSW Premier's Multicultural Communications Awards
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