Former Citibank Aus talent to lead Lution’s new martech practice
Marketing transformation consultancy Lution has launched a dedicated martech practice, which will be led by new partner, Satya Upadhyaya.
Taking up the newly created role of chief martech officer, Upadhyaya will join existing partners Chris Maxwell and Nick Thomas.
Lution partners. (L-R): Nick Thomas, Satya Upadhyaya, Chris Maxwell
Most recently working as vice president – campaign optimisation, marketing capability and change at Citibank Australia, Upadhyaya brings 20 years of experience to the new role. He has worked across multiple brands including NAB, Bankwest, HSBC, NRMA, The Star and Accenture.
Commenting on his new role, Upadhyaya said: “I am delighted to be joining Chris, Nick and the Lution team to close the gap in the martech space where organisations are finding it difficult to secure the right tech stack from the increasingly complex and expanding range of providers and solutions.
“We see an opportunity to work with new and existing clients to simplify the martech landscape and help them design a more effective and optimised marketing platform, in a language marketers truly understand.
“We’ll be providing guidance across architecture, tool selection, and marketing operating model design, all to put more power in the hands of marketers and in-house agencies,” he added.
Lution CEO and founder Chris Maxwell said: “As Australia’s leader in in-housing and hybrid models, we guide clients on strategy, structure, process and tools. As a result, we are consistently being asked to support with martech related challenges and have helped clients including Treasury Wines, Discovery Parks, Sportsbet, Cashrewards and TTI to implement new marketing technology platforms in recent months. Hence we are now establishing Lution’s dedicated martech practice to bolster our offering in this space.
“Satya is a proven industry leader, as demonstrated by the fact he recently partnered with ADMA to write and deliver a certificate course in marketing technology. We are delighted to have him join the growing team, and he continues the Lution ethos of marketers working with marketers,” concluded Maxwell.
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Lauren McNamara is a reporter at Mumbrella. She joined in November 2022 as editorial assistant, having completed a Bachelor of Communications (Journalism) at the University of Technology, Sydney.
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