Forrester analysis finds OMG, Publicis, and GroupM win on different fronts
The latest Forrester Wave report on the Q3 2022 evaluation of global media management service providers found that of the holding companies, OMG had the strongest overall “current offering”, with Publicis and GroupM also winning on other notable fronts.
The newly released “Forrester Wave” analysis published by Forrester Research measured seven group-level media providers that ‘matter most’ and how they stack up against one another.
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Omnicom Media Group was found to have the strongest overall “current offering,” but Publicis Media Group led on “strategy”.
GroupM had the strongest score in terms of “market presence”.
“As the only agency group to have earned the highest possible score in all three of the criteria that we believe best represent the future of media investment and management – retail media, commerce media, and intelligence & insights – and as a group that also received the highest possible scores in two criteria that we think are critical differentiators in selecting an agency partner – operations and innovation road map – OMG is clearly a leader in today’s marketplace,” OMG CEO Florian Adamski said in a statement included with a release of the report. “More importantly, as we continue to expand our capabilities and automate our infrastructure, and to build new products and partnerships, we are assuring that we and our clients will remain leaders — today, tomorrow and beyond.”
Stagwell Media Group had the weakest overall performance in the Forrester Wave analysis, ranking last in both “current offering,” as well as “market presence,” though it ranked fifth in terms of “strategy.”
IPG Mediabrands ranked last in strategy, fifth in market presence and third in terms of its current offering.
OMD Worldwide is a subsidiary of Omnicom Group and an Omnicom Media Group (OMG) agency.
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