Is a ban on junk food advertising even possible?
The team examines a new push for a junk food advertising ban from independent MP Dr Sophie Scamps, and the resulting industry response, before looking at EssenceMediacom exec Pat Crowley's new in-house gig with long-time client, Commonwealth Bank. Plus, a chat with Rich Curtis on FutureBrand Australia's new B Corp Certificate and its meaning beyond sustainability.
Conversations around a potential ban on junk food advertising have been picked up by the industry again, as teal MP Dr Sophie Scamps made a fresh push to the parliament earlier this week.
Is a blanket ban the right solution for junk food advertising? Or a better question might be, how do you define “junk food” in the first place? Following the Australian Association of National Advertisers’ (AANA) response, the team discusses what they’ve heard from the industry so far.
Then, after Pat Crowley’s move in-house to Commonwealth Bank, the team retraces his career up to this point and his long-standing relationship with the brand as a client.
All of that before a chat with Rich Cutis, CEO of FutureBrand Australia, on the agency’s recently achieved B Corp certification and the role it will play in day-to-day business. And surprise, its sustainability focus is only part of the story.
Cover image credit: Allegra Spender
Episode Breakdown:
- Is a ban on junk food advertising even possible? (3:30)
- Pat Crowley’s new in-house gig (14:11)
-
Rich Curtis on FutureBrand Australia’s new B Corp Certificate (20:06)
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Darcy Song is a reporter at Mumbrella, covering media owners, adtech and social platforms. She joined in March 2022 as an editorial assistant.
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topics
AANA
B-Corp
Commonwealth Bank
Dr Sophie Scamps
EssenceMediacom
FutureBrand Australia
junk food
junk food ad ban
Mumbrellacast
Pat crowley
Rich Cutis
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