Kayo Sports viewership to now be reported through OzTAM
Kayo Sports viewing will now be reported in OzTAM’s Video Player Measurement service, the Foxtel Group has announced.
The move has been a year in the making and builds on the established measurement of Foxtel Go and Foxtel Now, delivering a comprehensive picture of streaming sporting audiences.
Foxtel chief executive Mark Frain said there had been a “huge” shift in how audiences watch sport and entertainment content.
“This is a major step forward to have Kayo Sports’ OzTAM estimates sit alongside their reporting of viewership of our linear Foxtel subscription TV service as 66% of our more than 4.6 million subscribers are now streaming customers,” Frain said.
Kayo Sports, which launched in 2018, now has more than 1.3 million subscribers.
“Kayo Sports delivers fans an Olympics-size choice in sports every weekend and supports over 300 live events each week,” Frain said.
“The growth in Kayo Sports subscribers is continuing, up 10% year-on-year, which reflects the breadth of choice for sports fans and the return of our popular winter sports, including the AFL, NRL, Supercars, F1 and Netball.”
OzTAM boss Doug Peiffer said today’s announcement brings Foxtel “a step closer” to having Kayo included in the VOZ Total TV database.
“This also supports OzTAM’s efforts to provide the most comprehensive and accurate audience estimates possible for the industry,” Peiffer said.
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