Movie marketing outfit adds former Village Roadshow and Disney+ talent
Movie marketing agency the Choovie Group has appointed former GM partnerships and sales at Village Roadshow, Jeremy Abbott, to lead the brand growth and sponsorship division. Meanwhile, former Disney+ executive, Katie Frean, has joined as partnerships manager.
Abbott joins Choovie as growth director after more than nine years at Village Roadshow where he held senior sales, sponsorship and partnerships roles. He has also worked at the AFL, Australian Grand Prix Corporation and West Coast Eagles.
Most recently content marketing executive at Disney+, Frean also has extensive experience in the cinema industry having worked at Village Cinemas for more than six years.
Jeremy Abbott
In 2023 the movie industry is expected to generate billions globally with a slew of blockbuster releases throughout the year. Numbers for cinema attendance was up during the Australian summer holidays 27 per cent on the same time last year, to 10.55 million admission, according to Val Morgan.
Extending across more than 300 major, independent and regional cinemas, Choovie Group provides brands services in metro, regional and rural Australia. It also provides movie-marketing technology and solutions for some of Australia’s biggest rewards programs, including Origin, Toyota, Lexus, NRMA and Budget Direct.
Sonya Stephen, Choovie co-founder and CEO, said: “We are thrilled to kick off 2023 with Jeremy and Katie joining Choovie Group to super charge our rapidly expanding brand relationships and movie solutions business.”
Abbott said: “I am delighted to join the team at Choovie Group to drive further growth for the business across loyalty, partnerships and experiences. I have seen firsthand the power of movies to enhance loyalty, engagement, acquisition and brand and look forward to delivering opportunities across the category.”
Frean added: “My passion is driving brands to Sengage deeper with movie partnerships, content and events. Choovie Group provides an exceptional offering through our national cinema network and technology, allowing that experience to be enhanced for all movie-goers no matter their location.”
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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