PHD Australia appoints new heads of planning and effectiveness for Sydney and Melbourne offices
PHD Australia has appointed Alex Williams and Ben Lynch as heads of planning and effectiveness. Williams will take the role in Sydney while Lynch has been appointed to the Melbourne position.
Williams and Lynch will respectively report to the incoming Sydney MD Pia Coyle and Melbourne MD Simon Lawson in these newly created roles. They will oversee planning and effectiveness across each office’s clients.
L-R: Ben Lynch (Melbourne) and Alex Williams (Sydney)
Williams joined PHD in 2019 from Starcom, while Lynch returns to PHD following a four-year stint at Omnicom London.
PHD Australia chief product officer, Alex Pacey, said: “This is my dream team, Alex and Ben are absolute guns and at the cutting edge of what it means to drive evidence-based planning and effectiveness in media and marketing.
“In terms of bringing to bear their knowledge to solve client comms challenges there are none better. I have no doubt that they will make everyone who works with them better and the fact that they are both PHD to the core is the icing on the cake.”
Williams said: “I’m incredibly excited to be stepping into this new role PHD have created, it really speaks to their long-term commitment in finding a better way to drive growth for our clients.
“By bringing together the theory and evidence aspects of media planning, I hope to help our clients cut through the mystery of how advertising and media impacts tangible business results.”
Lynch said: “I am excited to be back in Australia and back in purple at PHD, a thoroughly planning-lead agency. The evolution of the head planning’s role to focusing on effectiveness more explicitly speaks to PHDs approach to finding disproportionate growth.
“Effectiveness as discipline is as much about measuring what’s working as it is about planning with richer evidence and understanding of the challenges, opportunities and the options to purse business growth.”
PHD recently restructured its investment and operations teams with a few internal promotions.
Got a tip?
Darcy Song is a reporter at Mumbrella, covering media owners, adtech and social platforms. She joined in March 2022 as an editorial assistant.
Linkedin
Well done legends
User ID not verified.
Have your say