PR agency FORWARD opens a Melbourne office and nabs a new senior staffer
Public relations agency FORWARD has expanded into Melbourne, hot on the heels of being acquired by GrowthOps earlier this year.
The business has also announced the appointment of Lucy Saarelaht as its Melbourne lead. She joins from Porter Novelli.
Saarelaht, whose title will be senior account director, will work alongside FORWARD founder and managing director Fergus Kibble to build a local team and form new client partnerships.
“Melbourne feels like home to us, and we are thrilled to be opening our doors here,” Kibble said.
“Over the past 10 years, we have worked with Melbourne-based clients, including Lion Dairy and Drinks (now Bega), Fonterra, General Mills, Mentholatum and Sensis.
“Lucy is an excellent addition to FORWARD, and her expertise across corporate and consumer public relations builds additional capability for our network.”
Of her appointment, Saarelaht said: “I am pumped to join the FORWARD team and kickstart this new adventure. The opportunity to work alongside such talented professionals, collaborate with great clients, and contribute to a thriving agency culture is exciting.
“I am also energised by the entrepreneurial spirit here and look forward to developing campaigns that will contribute to the agency’s and our clients’ continued success.”
