Pureprofile posts $43.7 million full-year revenue; up 23% YoY
AXS-listed research company Pureprofile has posted $43.7 million in revenue in its 2023 full-year results, as the rest of the world outperformed the ANZ market in growth speed.
The company’s EBITDA (Earnings before interest, taxes, depreciation, and amortisation) came to $4.6 million for the year, up 28% on the previous corresponding period (pcp). The EBITDA margin was 11%.
Revenue for the ANZ market came down to $26.9 million, and $16.8 million for the rest of the world.
The group shut its Pure.amplify business in May, which is said to have negatively impacted the full-year EBITDA by $303,000 and EBITDA margin by 2%. The final cost of discontinuing this business unit was $353k and will be treated as a one-off significant item.
Pureprofile CEO Martin Filz said “We’re very pleased with the business performance in Q4 and the momentum we carry forward into FY24. Double digit revenue growth when many competitors are going backwards is testament to our great teams, clients and quality panellists.
“Growth outside of ANZ at 35% for the year is proof that we are continuing to globalise our Australian success. Signing our first UK Audience Builder partner provides us with confidence that this is an international solution.
“Whilst achieving this, we have also made technology enhancements to our platform which will enable us to be more automated in the future, thus faster project response times and with improved efficiency.”
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Darcy Song is a reporter at Mumbrella, covering media owners, adtech and social platforms. She joined in March 2022 as an editorial assistant.
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