Shortlist unveiled for 2023 Mumbrella Sports Marketing Awards
In the 2023 Mumbrella Sports Marketing Awards shortlist, Bastion and Octagon have received four nominations each, while TLA and M&C Saatchi Sport and Entertainment are up for Sports Agency of the Year, among others.
Bastion has received four nominations – Sports Campaign of the Year, Best Team or Sport Sponsorship, Best Membership Drive or Fan Engagement Campaign, and Best Owned of Social Media – for it’s work for insurance company Budget Direct.
Players Voice (now known as Athletes Voice) at the 2019 Mumbrella Sports Marketing Awards
Octagon’s ‘The Mastercard Sonic Trophy’ work for Mastercard is also nominated in four categories, while Nedd’s Record Run by Bursty Company is shortlisted in three categories.
TLA Worldwide is nominated in two categories – PR Idea of the Year and Best Cause-Related Sports Campaign.
Chisel, KOJO, M&C Saatchi Sports & Entertainment, MKTG Sport + Entertainment and TLA are up for Sports Agency of the Year.
The awards will follow the Mumbrella Sports Marketing Summit on 24 August at the Royal Randwick (Australian Turf Club). Tickets are available here.
The full Mumbrella Sports Marketing Awards shortlist:
Sports Campaign of the Year
- Dwayne Bennett – Bastion for Budget Direct
- Google x AFL – Helping you help them – 72andSunny ANZ for Google Australia
- Kayo Sports Winter Codes Rebrand – Kayo Sports with Special, Mindshare for Kayo Sports
- The Grand Clanger Rescue – OMD with Network 7 & Whooshka Media for AAMI
- The Mastercard Sonic Trophy – Octagon for Mastercard
PR Idea of the Year
- The Carlton Draft – TLA Worldwide with 1House, PHD, Fox Footy, Wildcard for Carlton & United Breweries (CUB)
- The Mastercard Sonic Trophy – Octagon with Made By Doing, NTKMADE, bigfish, One Plus One Communications, Te Wairaukura, Bayly & Moore for Mastercard
Sports Agency of the Year
- Chisel
- KOJO
- M&C Saatchi Sport & Entertainment
- MKTG Sports + Entertainment
- TLA
Best Use of Sponsorship in a Single Campaign
- The Grand Clanger Rescue – OMD with Network 7 & Whooshka Media for AAMI
- The Mastercard Sonic Trophy – Octagon for Mastercard
- The Ultimate Buff only at Macca’s! – OMD with Akcelo, YouKnowMedia, Digitas, GJ’s for McDonald’s
Best On-Ground Activation
- StreetSmarts Innings Break Show – Brisbane Heat for Department of Transport and Main Roads | Queensland Government
- The Mastercard Sonic Trophy – Octagon for Mastercard
- 2023 Gather Round Mixed Reality Welcome to Country – KOJO with AFL ; We Create Print Deliver ; Sonic Playground ; Stype for AFL
Best Team or Sport Sponsorship
- Dwayne Bennett – Bastion for Budget Direct
- Footy. i’m lovin’ it! – OMD with DDB Sydney for McDonald’s
- Nature Valley Hawthorn AFLW Major Partnership – Hawthorn Football Club for General Mills / Nature Valley
- $50k Cash Bash & Great Southern Bank House Party – Brisbane Heat with MKTG for Great Southern Bank
Best Membership Drive or Fan Engagement Campaign
- Dwayne Bennett – Bastion for Budget Direct
- Kayo Win’s Indian Cricket Fans – Kayo Sports with Special Group & Mindshare
- Revitalising Fan Engagement: A Transformative Membership Drive for the Formula 1 Australian Grand Prix – Wongdoody with Australian Grand Prix Corporation for Formula 1 Australian Grand Prix
- Team Picker – Gold Coast Titans
- The fabric of this club is all around us – Chisel for Western Sydney Wanderers FC
Best Owned or Social Media
- Brisbane Heat
- Dwayne Bennett – Bastion for Budget Direct
- Nedd’s Record Run – Bursty Company for Nedd Brockmann
- Optus Sport for Optus Sport Social Media
- Santos Tour Down Under 2023 – South Australian Tourism Commission
Best Cause-Related Sports Campaign
- Goanna Academy – Rich Digital
- Nedd’s Record Run – Bursty Company for Mobilise
- Sherrin x Sir Doug Nicholls Round – TLA Worldwide for Sherrin
Best Athlete Partnership
- Nedd’s Record Run – Bursty Company with PUMA for PUMA x Nedd Brockmann
- Rafa Nadal & the Rafa Nadal Foundation, Australian Open activation – M&C Saatchi Sport & Entertainment for Kia (global team)
- Goanna Academy – Rich Digital
Got a tip?
Lauren McNamara is a reporter at Mumbrella. She joined in November 2022 as editorial assistant, having completed a Bachelor of Communications (Journalism) at the University of Technology, Sydney.
Linkedin
Have your say