Stellar wins the Australian PR account for perfumery house Maison 21G

PR agency Stellar has won the Australian public relations account for French perfumery house Maison 21G, following a competitive pitch.

Stellar will be working with Maison 21G’s founder, Johanna Monange, on raising brand awareness and educating Australians on the brand’s product offering.

Maison 21G is a bespoke perfumery house

Maison 21G is a bespoke perfumery house. Its first international store opened at the Hyatt Regency Sydney in October last year.

Stellar director, Hayley Cole, said that the agency will be kept on a retainer.

“We love working with innovative brands and the passionate people that drive them. To be appointed as the retained agency for Maison 21G and work with such an esteemed perfumer as Johanna is an exciting win for the agency,” Cole said.

Last year Stellar won the public relations accounts for mobile order and pay app Ritual, GAP Drinks, Coco Chocolate and hair and beauty brand True Me.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics Hayley Cole Maison 21G PR public relations Stellar

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