‘Strategy is all about sacrifice’ says McDonald’s CMO in the first episode of Roll the Dice on Creativity
Roll the Dice on Creativity is a brand new series from Powered by Nine, Mumbrella and the Australian Association of National Advertisers (AANA). In the very first episode, Nine’s Michele O’Neill is joined by McDonald’s Australia CMO and State of Originality 2021 winner Chris Brown to discuss all things strategy.
Roll the Dice on Creativity is a brand new show from Powered by Nine, Mumbrella, and AANA, designed to inspire the marketers and agencies who make some of TV’s biggest advertising moments.
Join host Michele O’Neill as she discovers the secrets behind some of Australia’s best TV ads, with advice and examples from Australia’s biggest marketing and creative masterminds. In each episode, the guest will roll the dice on a series of topics, ranging from strategy to originality, simplicity, emotion, branding and execution.
In the very first episode of Roll the Dice on Creativity, which you can watch in full below, adland stalwart and chief marketing officer of McDonald’s Australia, Chris Brown, joins host Michele O’Neill in the Powered by Nine studio.
Chris Brown is the inaugural 2021 winner of Nine’s State of Originality, a call to arms for marketers and creative teams, to win $1m of advertising inventory during Nine’s State of Origin – a place where the ads are just as exciting as the football action.
During the episode, Chris’s dice lands on the topic of strategy. Chris and Michele unpack the relationship between marketing strategy and creative strategy, and how the two feed into one another.
As Chris explains: “Marketing strategy is the blueprint of what you’re trying to achieve as a business. The creative strategy is starting to bring that to life.”
Roll The Dice on Creativity will be released at regular intervals over the coming months, with upcoming guests to include M&C Saatchi Group CEO Justin Graham, BMF Australia ECD Pia Chaudhuri, NAB executive general manager marketing and CX (CMO) Suzana Ristevski, and Special Group executive creative directors Tom Martin and Julian Schreiber.
The show celebrates the return of Australia’s richest creativity award, State of Originality, Nine’s call to brand owners and their agencies a chance to take home $1 million worth of advertising by producing the winning ad in the 2022 State of Origin, Australia’s own Super Bowl.
To find out more about State of Originality, head to stateoforiginality.com.au.
