The Grace Tales announces bi-annual print title

The Grace Tales, a digital lifestyle brand launched by former Vogue Australia deputy editor Georgie Abay, has launched its first print edition of Grace Magazine.

The magazine, targeted at style-conscious mothers, is fronted by media personality Zoë Foster Blake and her two children – Sonny and Rudy.

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Here she is, our newest baby. And the reason we're about to go on a much-needed break. GRACE magazine has gone into print! It was a week or two after our editor-in-chief @Amy.m.hahn had just arrived back from maternity leave when I decided we should put GRACE into print. And despite the fact she was (and is) severely sleep-deprived, she was up for it. Less than two months later – lots of laughs and a few tears – and The Grace Tales has been wrapped up into a gorgeous, glossy 180 page magazine. GRACE is another one of our channels and started a couple of years ago, as a digital magazine, with cover star @teresapalmer. Putting it into print (it’ll be bi-annual) is a dream come true. We’ve featured women from all over the magazine in the issue – @mother_pukka @biancabalti @alex_elle @gretchencarlson @naomiwatts @toripraver @hannahcecilharden and so many more – and we also photographed Australian author, columnist, magazine editor, and beauty entrepreneur @zotheysay for the cover with her super cute kids Sonny and Rudy. Zoë is one of our favourite humans for so many reasons – smart, funny, real, ambitious and down-to-earth (plus she makes really great skincare @gotoskincare). She’s a total go-getter and we couldn’t be happier to have her on the cover (she has also just launched the most incredible new kids’ skincare range @grotoskincare). Buy your copy via the link in BIO – and all GRACE Collective members look out for your copy in the post this week! @georgieabay ?❤️?? @julieadamsphotographer | Styling @jess_pecoraro | ? @maetaylor_makeupartist | Art direction @luckytigerdigital

A post shared by The Grace Tales (@thegracetales) on Dec 2, 2019 at 11:04am PST

The print edition was produced by Abay, with editor-in-chief Amy Malpass Hahn and art director Racquel Thomas, also a former staffer at Australian Vogue. The cover image was shot by Julie Adams.

Foster Blake, journalist and advocate Gretchen Carlson, Italian supermodel Bianca Balti, swimwear designer and model Tori Praver, entrepreneur Deborah Symond O’Neill and more will feature in the issue.

Abay said the launch signals the beginning of a bi-annual print product for The Grace Tales.

“Grace began as a digital publication – it was another channel of our brand and a very important one. Magazines still have their place in the market and while we will never publish GRACE monthly, it will be a bi-annual print and digital product. As someone who loves print and started her career in print, I couldn’t be more excited to finish the year with this exciting launch.”

The printed edition of Grace Magazine follows several digital-only publications, which have been fronted by the likes of Pandora Sykes, Lara Worthington and Teresa Palmer.

Grace Magazine has been distributed to all Grace Collective Members, as well as being stocked at some of the world’s most exclusive stores, salons and spas. The magazine is also available for purchase via print or digital download at thegracetales.com.

The Grace Tales spans multiple platforms: a lifestyle website, Grace Magazine, a membership platform, reader events, a content creation hub, and the published its first book, Grace Mothers, was published in partnership with Bauer Media in 2019. The Grace Tales has editors in Sydney, Singapore, London, Los Angeles and Perth.

Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

topics Amy Malpass Hahn Georgie Abay Grace magazine The Grace Tales Vogue Australia Zoe Foster Blake

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