Wise launches first Australian OOH campaign since rebrand
Global fintech company Wise has launched its first out of home (OOH) campaign in Australia since its brand makeover earlier this year, kicking things off in Sydney.
Splashed across Sydney’s light rail, trains, train stations and bus stops across the CBD and Sydney international airport, the OOH campaign showcases the new branding’s imagery and universal symbols.
New OOH billboard at a Sydney train station
With the rebrand, Wise adopted a series of tapestries, fusing colour, imagery and texture to celebrate people, places and culture, which can be seen in the new campaign.
Claire Grinton, director of brand and creative at Wise, said the rebrand was inspired by its consumers, and she is thrilled to officially bring the new look to Sydney.
“Aussies have such a strong thirst for travel and need the right solutions for managing their money when abroad. We’ve run focused digital advertising in Australia in the past, but now we want to make sure that all Aussies with foreign-exchange needs know what Wise has to offer,” she said.
“Whether you’re sending money to another country, spending money abroad, or making and receiving international business payments – we want people to know Wise is on a mission to make your life easier and save you money – wherever you are in the world.”
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Lauren McNamara is a reporter at Mumbrella. She joined in November 2022 as editorial assistant, having completed a Bachelor of Communications (Journalism) at the University of Technology, Sydney.
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