Exclusive Research: The Kids Are Alright: How News Publishers Can Connect to Australians Under 30

Date: 31 August, 2022

They're apathetic, lazy, lack resilience, and are disengaged with the news. Or at least, that’s the common misconception of Australians under the age of 30.

Over 360,000 young Australians follow The Daily Aus, an independently owned Instagram-based youth news outlet. These readers are responsive, engaged and – by much of the market – largely overlooked.