Masterclass: How to Reset Digital Ad Effectiveness Measurement in 2023

Date: 20 July 2023

The desire to create more privacy-conscious online environments, along with key identifiers becoming obsolete, are driving the industry to reset various digital advertising practices including how to measure audiences and advertising effectiveness. So, what are the key ingredients and best practices for assessing the impact of digital advertising now and into the future? This Mumbrella 360 Masterclass will demonstrate how first-party data, advances in AI and modelling, the evolution of traditional measurement techniques and emergence of new techniques are unlocking capabilities to move marketing measurement beyond the cookie.