As the world turns Barbie pink, literally driving a worldwide shortage of pink paint, Australia is turning green and gold in support of The Matildas’ Women’s World Cup campaign. Our physical and digital worlds are awash with two clashing colour palettes that are seeding remarkably similar cultural effects.
Through the lens of Malcolm Gladwell’s seminal book The Tipping Point, Victoria Mackinlay, chief storyteller at House of Kitch, investigates how The Matildas and Barbie are driving major change in the field of female empowerment.
As an industry, we don’t talk enough about the fundamentals of advertising. Or the different schools of thought for consumers.
TBWA\Melbourne’s strategy director Zac Martin reveals what he believes are the two main models – one that grabs attention then sells you with a message, or the other, which works much more implicitly, slowly building associations over time.
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