Gumtree Media UpNext: The Future is Sustainable

New Podcast Series In Partnership with Mumbrella Bespoke

Join Gumtree Media & Mumbrella Bespoke for what's UpNext, as we explore our latest marketplace audience insights, reveal new Gumtree first-party data technology, and discuss the future of content and innovation in the Circular Economy in a special 3-part Podcast series.


Listen below for the podcast.

Listen to UpNext Podcast Series

Latest episodes and show notes

Gumtree Media UpNext: Understanding new purchase motivations for today’s eco-conscious consumer

In the first of this three-episode series, ‘Understanding new purchase motivations for today’s eco-conscious consumer’, explores the rise of the sustainably conscious consumer through the lens of the Circular Economy.


To kick off the series, host Tim Burrowes is joined by Gai Le Roy, Chief Executive Officer, IAB Australia, and Adam Norman, Head of Product and Marketing, Gateway Bank, alongside Gumtree’s Shannon Fitzpatrick, Director of Commercial Partnerships, and newly appointed Chief Marketing Officer, Manisha Seewal. The podcast delves into new consumer spending habits and purchase motivations as we absorb the lessons learned from the pandemic and slowly return to a new state of normal.


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Gumtree Media UpNext: Building sustainable connections through new data technology

The second episode of Gumtree’s UpNext podcast is all about building more sustainable connections with consumers through new data technology. In this episode, Gumtree reveals a range of new technology partners and first-party tools designed to help brands and advertisers to more effectively connect with their target markets within the growing network of C2C marketplaces.


Series host Tim Burrowes is joined by Tim Lloyd, Senior Manager, AdTech and Data at Gumtree; Boris Guennewig, co-founder and CTO at smrtr Data, and Tom Gregory, Country Manager ANZ, Lifesight to discuss how the world of data is keeping up with the shift towards a more sustainable future and the industry-wide challenges associated with the depreciation of cookies.


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Gumtree Media UpNext: How a global pandemic changed content consumption for good


The final episode in the series considers how a global pandemic has changed the way consumers interact with content today and what areas have drastically accelerated over the past 18 months. To address this changing face of content consumption in a practical way for marketers, the UpNext team goes beyond the banner to explore 3D walkthroughs, shoppable content and the world of educational guides as brands push to connect with consumers, hold their attention and drive outcomes in a world that is increasingly saturated with brand messages.


Series host Tim Burrowes is joined by Tim Flattery, Head of Gumtree and CarsGuide Innovation Labs; Andrew Chesterton, Creative Director, Gumtree and CarsGuide Innovation Labs; and Alicia Rowe, Digital Campaign Manager, Mitsubishi Motors Australia to discuss what's changed, what’s worked and what’s up next.

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