Dig clinks glasses with Yellow Tail, winning its creative account

Dig has been awarded the Yellow Tail creative account in Australia, after successfully launching its latest Mitre 10 ‘other hardware store’ campaign.

“Casella Family Brands is Australia’s largest family-owned wine company,” explained Lisa Ramsey, managing director at Dig Sydney.

“The success of Yellow Tail as the ‘world’s most loved wine’, a position they have held for six years in a row, is inspiring.

“We’re looking forward to partnering with the team on the next phase of the brand legacy.”

Casella Family Brands’ global marketing manager Anna Czarnocka said Dig impressed them with their “creativity, collaborative approach and understanding of the brand’s unique personality and tone of voice”.

She added: “Dig stood out as the best agency partner to manage our creative outputs, including social media, ensuring a more integrated and streamlined approach.”


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