Is Australia’s ad spend really on the up? The acquisition of Sefiani, and analysing the Women’s World Cup audience

Join Sefiani boss Robyn Sefiani and Clarity Global Group's Sami McCabe on a journey of how and why the agency was acquired at the start of the year.

In this week’s Mumbrellacast, the team chat through huge audience figures for the Women’s World Cup and what we could expect in the coming weeks.

Then, recent SMI figures suggest Australia’s ad spend is improving, despite a lack of government funding. The team question if this is truly the case.

Finally, a quick chat about this morning’s announcements from Nine Entertainment’s board as CFO Maria Phillips departs, and Matt Stanton steps up.

Then, a fireside chat from Mumbrella360 with Damian Francis and Sefiani Communications boss Robyn Sefiani, as well as Clarity Global Group’s founder and CEO Sami McCabe on the acquisition of Sefiani. The pair chat about the reasoning behind the sale, why now was the right time and how Sefiani’s integration into Clarity Global is progressing. They also discuss why it was important to maintain Sefiani’s name in market.

Episode breakdown

  • Women’s World Cup audience figures
  • SMI figures
  • Nine Entertainment board and management changes
  • Fireside chat with Robyn Sefiani and Sami McCabe


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