Swisse enlists Harry Garside and Brooke Blurton to put you to sleep
A snappy new social campaign for Swisse Wellness is aimed at rousing late night zombie scrollers and telling them to “go the Swisse to sleep.”
The national campaign was produced collaboratively via the agency village, includingTraffik, AMPR and PMG, and enlists the Swisse Sleep Squad: MasterChef judge Melissa Leong; boxer and I’m A Celebrity… favourite Harry Garside, Bachelorette Brooke Blurton; and VJ/DJ Flex Mami, who will appear across TikTok, Meta platforms, OOH, and Spotify.
The pieces will be “tapping into a much needed solve for those who suffer from poor sleeping patterns, encouraging the audience to break bad sleep habits and prepare for whatever the next day holds,” according to a release.
“We loved working with Swisse on developing a hard hitting strategic and creative solution for their sleep supplement range, “said Taryn Watson, Senior Strategist at Traffik.
“We know that we can’t sleep if we are scrolling, so the creative execution of “Go the Swisse to Sleep” was designed to stop the scroll with ‘bait and switch’ social content featuring Swisse’s social talent.”
A ‘Sleep Confessions’ Q+A series will see Harry Garside delve into his recovery tactics, Melissa Leong share her favourite calming ways to wind down, and Brooke Blurton uncover her worst no-sleep fail.
“We’re proud to release our newest campaign for our market-leading Sleep supplement range, with our agency village working seamlessly together to merge marketing, creative, digital and PR strategies,” said Kerrie Wade, marketing director ANZ H&H Group.
“Our objective was to deliver an engaging campaign to stop our audience in their tracks, and encourage them to challenge themselves to break bad sleep habits.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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