Stratosphere keeps Swisse moving with new Movement Range campaign
Swisse has launched a new TVC via Stratosphere highlighting its Movement range and partnership with Chemist Warehouse.
The announcement:
The Production Team at full-service agency, Stratosphere, is excited to reveal their new, uplifting Swisse Wellness TVCs with ambassadors Jesinta Franklin and AFL legend, Lance ‘Buddy’ Franklin. These TVCs embolden the “Reach For Your Reason” campaign for the popular multivitamin brand, in partnership with Australia’s largest pharmacy chain, Chemist Warehouse.
The concept development draws attention to the Swisse Movement range for muscle and bone health and the reformulated Swisse Multivitamins for general health using the partnership with the highly athletic couple, Jesinta and Lance Franklin. The Strat Production Team highlighted the benefits of Swisse supplements for preventative care and general wellbeing while also encouraging the audience to take advantage of the low prices at Chemist Warehouse.
Strat’s resourceful team have created two inspiring 30-second TVCs that introduce Swisse’s new look and improved formula while highlighting the overarching brand platform of “Reach For Your Reason.” Liaising with the brand ambassadors and Clemenger BBDO, the creative agency behind the central campaign slogan, Strat’s Production Team prepared the storyboard, voiceover talent and organised the location for the picturesque New South Wales beachside shoot to deliver a bright, cohesive result.
“Swisse has seen great success in collaborating more closely with Chemist Warehouse than ever before, to create engaging and consumer-led content via Strat,” says Kerrie Wade, Swisse marketing director, ANZ.
“We have partnered with wellness enthusiasts Lance and Jesinta Franklin – both of whom are synonymous with an integrated healthy lifestyle to communicate the benefits of our biggest categories for this year – movement and multivitamins.”
One TVC encourages Australians to adopt a more proactive wellness routine and showcases the extensive Swisse Movement range, while a second TVC highlights the boosted formulas of Australia’s number one multivitamin for general health and wellbeing. Both commercials draw upon the ambassador’s following of young Australians and Lance Franklin’s audience of football fans to promote brand and product awareness.
“Strat works alongside brands focused on increasing sales within Chemist Warehouse stores. We align our work with existing brand assets so the transition between brand awareness and brand uplift is seamless,” says Adam Hilton, CEO of Stratosphere.
“This cohesive approach between brand and retail marketing is delivering extraordinary results for our clients.”
The Strat Creative Team furthered the reach of Jesinta and Lance Franklin’s TVCs with key visuals to be used in-store and online featuring photographs from the sunny beachside shoot. With the team’s expertise, the TVCs visuals fit flawlessly within Chemist Warehouse stores and the Swisse campaign of “Reach For Your Reason.”
Source: Strat
