PEPR Agency takes flight with Virgin Australia
Virgin Australia has appointed PEPR Agency to drive a dedicated media famil program across the airline’s domestic and international network.
PEPR will “develop bespoke itineraries to showcase popular destination experiences, in-air and on-ground product and services and ancillary offerings, along with the airline’s Velocity Frequent Flyer loyalty program.”
PEPR join ENTHRAL and The Precinct Studios, on the airline’s PR and content roster.
PEPR agency partner and director Anna Mansfield, who will be handling the day-to-day management of the account alongside account director Chloe Curtis, called partnering with Virgin Australia “a massive coup” for PEPR.
“We could not be more pleased to have joined the airline’s agency roster,” she said.
“We like to think it’s a natural fit for us being travel PR specialists, and because of our collaboration history with Virgin Australia on behalf of some of our destination clients over the last 18 months.
“This included the relaunch of Virgin Australia’s international flights to Fiji, Queenstown and, most recently, to promote wellness in Bali. We’re absolutely thrilled to be part of the airline’s expansive transformation and look forward to the ‘wonderful’ journey ahead!”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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